Meme culture: Prevailing style of stuff, setting, and involvement

Our very own rooted research understood four fundamental types of meme quiddities one to joined times into exact same members of the family: Target, specific reputation, general character, step, and you can statement. Following difference in tangible artwork quiddities and you may conceptual textual of those (Lewis, 2012 ; Spitzberg, 2014 ), i built a dimension to have quiddity concreteness. The first a few classes-stuff (such Mentos inside “Diet Mentos”) and you may certain characters (particularly Bert when you look at the “Bert is Worst”)-is extremely visible and you will concrete. General letters (for instance the individuals kitties in the “LOLcats”) and you will steps (like the dancing moves inside “New Progression of Moving”) will always be obvious, but their symptom you will definitely change from one such as to a different. Fundamentally, instead of noticeable items, phrases will be the the very least real or perhaps the really conceptual of all the groups. After this office, we counted new part of instances inside the for every single relatives one to contains provides from all the groups. For each and every meme instance in children needed to have at the very least one kind of quiddity. This new quiddity concreteness level is actually received per meme family relations centered into adjusted scores of the five-quiddity organizations: object and you may certain reputation (1), common character and you can measures (0), and you can terminology (?1).

Quiddity types

Into the RQ1 we questioned do you know the prevalent kind of quiddities you to definitely bind meme group together with her. All of our analysis revealed that step is one of frequently employed quiddity throughout the attempt (42.2% regarding meme era), with words (38.5%). Particular reputation (29%) and target (23%) have been less common, having general character (fifteen.7%) at the rear of trailing. It is very important note that the results demonstrate that the latest head quiddity try mostly unlike this new generic properties lookin inside the new codebook for some meme group. Actually, inside the ninety% of your own meme family, the brand new quiddity try certain and therefore wasn’t as part of the general attributes. Such as for example, throughout the “Superstar Battles Man” relatives, the newest work from attacking that have laser swords are an extremely certain quiddity, for example could not feel captured by the simple popular features of the fresh new codebook.

From inside the RQ2 we asked and that templates, models, and involvement formations is commonplace (and you may marginal) during the modern internet memes. I found that common society (twenty six.5%), dinner (19.1%) and the fresh new news (sixteen.3%) was in fact the most popular subjects; nationality (dos.6%), latest events (step three.2%), and you will performs and you can employment (step three.3%) were the least common information. With respect to intercourse, male members (59.4%) was basically portrayed twice more frequently just like the people players (27.3%). Youngsters and you will young adults (38.7%) checked extremely, while you are senior players was indeed at least depicted (5.6%) with respect to age group. Caucasian people (forty-two.5%) was indeed the absolute most represented cultural group, whenever you are Hispanic or Latino people minimum of (0.2%). Ultimately, with respect to function, really days have been photos (56%) or video clips (42.6%) in lieu of sheer textual memes (1%). As a whole, these results validate many observations produced in brand new qualitative degree demonstrated significantly more than, where memetic industries try named dominated of the younger, light people. In terms of templates, media-established playfulness appears to have become so much more extreme than simply engagement that have government. So considering detailed statistics no less than, politics is pretty limited regarding the memetic sphere. But really, due to the fact unfolded less than, network study will inform you a state-of-the-art story.

The cohesiveness regarding generic qualities within the meme parents

As the outlined significantly more than, one of many tries from the studies was to check the the amount out-of cohesiveness out of meme parents in terms of its generic characteristics (RQ3). Contour dos suggests the fresh network of memes revealing equivalent stuff properties. Which will make the fresh visual data better, we tell you right here only four meme family members one express two or way more characteristics. How big is the latest node means its community degree, quite simply, how many other meme period they offers articles characteristics with. Such as, the first meme regarding “Exit Britney Alone” ‘s the largest node, discussing no less than one or two content services which have 56 (out of 83) most other meme days. “Graffiti” and “Birmingham” was one another instances of the new “Pepper Spraying Cop” meme household members. They are littlest nodes throughout the circle, revealing one or two content functions which have two other meme period. The new depth of tie is short for the amount of mutual qualities. Instance, the newest connections between cases of the fresh “Get off Britney By yourself” are particularly heavy, and therefore he or she is much like each other in terms regarding content. The original meme and its https://datingranking.net/divorced-dating/ era show as much as nine (out of sixteen) articles characteristics along.